Mumbai University
Previous Year Question Papers
(Elective: Marketing)
T.Y.BMS : - SEM 5
Elective: Logistics & SCM (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| Solution |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
2023 | April | ||
2023 | Nov | ||
2024 | Nov | ||
2025 | April | Solution | |
Elective: CC & PR (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
2023 | April | ||
2023 | Nov | Download | Solution |
2024 | Nov | ||
2025 | April | Solution | |
Elective: Marketing: Service Marketing (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| Solution |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
2023 | April | ||
2023 | Nov | ||
2024 | Nov | ||
2025 | April | Solution | |
Elective: Marketing : E-Commerce & Digital Marketing (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| Solution |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
Elective: Marketing : Sales & Distribution (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| Solution |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
2023 | April | ||
2023 | Nov | ||
2024 | Nov | ||
2025 | April | Solution | |
Elective: Marketing : Customer Relationship Management (CBCGS) | |||
Year | Month | Question Papers | Link |
IMP Q. |
|
| Solution |
2018 | Nov | ||
2019 | April | ||
2019 | Nov | ||
2022 | Nov | ||
2023 | April | Solution | |
2023 | Nov | ||
2024 | Nov | ||
2025 | April | Solution | |
Importance of Reviewing Previous Year Question Papers
Reviewing previous year question papers is a crucial part of exam preparation for several reasons:
Understanding the Exam Pattern: Previous papers reveal the structure of the exam, including the number of questions, the distribution of marks, and the types of questions asked (e.g., long answers, short notes, case studies, objective questions).
Identifying Important Topics: By analyzing the frequency with which certain topics appear in past papers, students can identify the areas that are most important and allocate their study time accordingly.
Assessing Difficulty Level: Previous papers provide an indication of the difficulty level of the exam, allowing students to gauge their preparedness and identify areas where they need to improve.
Improving Time Management: Practicing with previous papers helps students develop their time management skills, enabling them to answer all questions within the allotted time.
Boosting Confidence: Familiarizing oneself with the exam format and question types can reduce anxiety and boost confidence on the day of the exam.
Accessing Previous Year Question Papers
While providing the actual question papers here is not feasible due to copyright restrictions and the dynamic nature of university resources, I can guide you on where to find them:
Mumbai University Website: The official Mumbai University website is the primary source for accessing previous year question papers. Look for a section dedicated to question papers, often organized by faculty, program, and semester. You might find it under "Examination" or "Student Resources."
Departmental Resources: Contact the BMS department at your affiliated college. They often maintain a collection of previous year question papers for internal use by students.
College Libraries: College libraries usually have a collection of past question papers. Check the library's online catalog or ask the librarian for assistance.
Online Educational Platforms: Some online educational platforms and websites dedicated to exam preparation may offer previous year question papers for Mumbai University courses. However, ensure the source is reliable and the papers are authentic.
Senior Students: Connect with senior students who have already taken the course. They may have copies of previous year question papers that they are willing to share.
Key Marketing Topics to Focus On
Based on typical marketing syllabi for T.Y.BMS Semester 5, here are some key topics that are frequently covered and likely to appear in the question papers:
Marketing Management:
Core Concepts of Marketing
Marketing Environment (Micro and Macro)
Marketing Planning and Strategy
Marketing Research
Segmentation, Targeting, and Positioning (STP)
Product Management:
Product Life Cycle (PLC)
New Product Development
Branding and Packaging
Product Mix and Product Line Decisions
Pricing Strategies:
Factors Affecting Pricing
Different Pricing Methods (Cost-Plus, Value-Based, Competitive)
Pricing Policies and Strategies
Distribution and Supply Chain Management:
Channels of Distribution
Logistics and Supply Chain Management
Retail Management
Integrated Marketing Communications (IMC):
Advertising
Sales Promotion
Public Relations
Direct Marketing
Digital Marketing
Consumer Behavior:
Factors Influencing Consumer Behavior
Consumer Decision-Making Process
Services Marketing:
Characteristics of Services
Service Quality
Service Marketing Mix (7Ps)
Digital Marketing:
Search Engine Optimization (SEO)
Social Media Marketing
Email Marketing
Content Marketing
Online Advertising
Rural Marketing:
Characteristics of Rural Markets
Strategies for Rural Marketing
International Marketing:
Entry Strategies for International Markets
Global Marketing Mix
Tips for Effective Exam Preparation
Thorough Understanding of Concepts: Focus on understanding the underlying concepts rather than rote memorization.
Regular Revision: Revise the material regularly to reinforce your understanding and retention.
Practice with Case Studies: Marketing exams often include case studies. Practice analyzing and solving case studies to develop your analytical and problem-solving skills.
Stay Updated with Current Trends: Keep abreast of the latest trends and developments in the field of marketing.
Group Study: Engage in group study sessions to discuss concepts and clarify doubts.
Seek Guidance from Faculty: Don't hesitate to seek guidance from your professors or instructors if you have any difficulties understanding the material.
Mock Tests: Take mock tests to simulate the exam environment and assess your preparedness.
Disclaimer
This document is intended for informational purposes only and does not guarantee specific questions or topics will appear on the actual exam. The content is based on general knowledge of the T.Y.BMS Semester 5 Marketing syllabus at Mumbai University. Students are advised to consult the official syllabus and course materials for the most accurate and up-to-date information. Good luck with your studies!